Description
The Encyclopedia of Brands and Branding in South Africa Year 2000 Edition, discusses about the major brands in South Africa.
The book includes a few articles about creating world class brands, corporate reputation and developing SA brands.
The key features of this book include:
- Market research
- Brand Profiles
- Sports Sponsorship
- Krugerrand Feature
- Professional Branding Support
The Encyclopedia of Brands & Branding in South Africa Year 2000 Edition
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